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Posts Tagged ‘Amzaon Bookstores’

Almost single-handedly, Amazon, the online giant store, has redefined how we shop.

Amazon’s dominance in the book industry has been profound.  Large retail bookstore chains and small independent bookstores have been impacted greatly by the seemingly unstoppable growth of this online monolith forcing the closure of bookstores and changing the way we search for and purchase books.

And ….. it seems ….. there’s no end insight.  Amazon Books has launched into retail sales.  And, as they have in the past, Amazon have once again set out to redefine how we shop by using data driven stats to create book displays that tempt and guide the purchaser.

A not too happy account of how Amazon is reshaping bookstores appeared recently on the KOTTKE.ORG blog: Amazon’s data driven bookstores.  For the most part, this post laments the fact that online sales data rather than informed bookstore staff recommendations are being used to promote good reads to the public.

But, as in the past, little will stop the growth of this incredible market driven company.   As I blog, 7 Amazon Bookstores are already open in the US, with 6 more slated to be opening soon.  Without a doubt the current list will be updated regularly as the rollout across the US continues.

A recent post on Recode (a fabulous website I’ve just discovered!) gives an up close look inside the recently opened New York Amazon Bookstore.  In between the telling photos are some interesting observations by Dan Frommer – so take a few minutes and have a read of the post: Photos: Inside Amazon’s first New York City bookstore.

My day to day life is immersed in books.  Not only do I love reading, but my day time job revolves around igniting the magical spark of a ‘love of reading’ in young adults.  To nurture this love of reading, I  constantly make recommendations and, like the staff in book shops, I talk to my library patrons about the kinds of books they enjoy and ask what they have read previously to inform me about their tastes and interests.  The kind of philosophy that has dominated libraries and book shops for millennia – putting the right book into the right hands – cannot be achieved by relying solely on circulation or sales stats, the approach reportedly being adopted by Amazon Books.

Anything that encourages reading though is undoubtedly good!

So instead of looking at the flaws and mistakes of Amazon Bookstores, perhaps those of us encouraging and promoting books in schools can look at some of the great ideas being introduced by Amazon Bookstores and adopt them:

  • lots and lots of face out books for starters certainly makes for an appealing look
  • increased displays of ‘if you like this, how about this’ would also be welcome
  • and how about if we start using circulation stats in a big way to drive the creation of displays

Hmmmmm ….. it seems like I’ve just hit a new spark of inspiration!

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